If your hair’s health wasn’t an issue, would you change your colour more often? Or would you pick an unusual hair colour for just a month? A safe hair dye does exist! We’ve discovered a dreams-come-true ingredient that allows changing hair colour without damaging the hair.
WHAT IS ADD-PLEX AND HOW IT WORKS
During colouring, bleach and colour break hair bonds. These are the layers that hold together your keratin proteins and build a strong hair structure. If your structure was already weak, you’ll get porous and dry hair after the colouring.
Luckily, hair scientists developed a treatment called Add-plex that can be added to a dye to prevent hair damage. It contains active components that penetrate into hair and cover it with a protective layer, so harsh chemicals can’t break it.
Remember that feeling and look of freshly-coloured hair? Smooth, silky and moisturised. Shortly after, the hair becomes dry and dull again. This won’t happen with Add-plex, because it gives deep long-lasting hydration. When you are dying your hair with Add-plex, bleach will absorb the same amount of moisture from your hair as always, only this time you will have a lot of it left.
Results? A shiny and soft hair with strong inner support.
WE’VE IMPROVED OUR PRODUCTS AND FILLED IT WITH ADD-PLEX
The DIY colouring process is complex enough to add another step to it. That is why we decided to simplify your life and started adding Add-plex to our products. Now you can change your colour at home as often as you want without fear of damage.
American model Iskra Lawrence swapped her blonde look for a trendy dark grey hair colour:
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#ad ❄️meet the new iced out me😏❄️ So excited to have gone #silvergrey with the new Colorista permanent #hair dye @lorealhair 🥶✨ . Literally dyed my #greyhair yesterday and shot the campaign in Paris with 3 other girls who all did their #haircolor differently😍 because #yourgreyyourway . I even did a how to video (coming soon) because it’s super easy to do at home yourself or with a friend and it’s only ❗️£6.99 - and you can save £1 @bootsuk 🙌 I’ll link it in my insta stories if you wanna go #grey with me😏 Let me know when you try it and send me pics I can’t wait to see the results! I’m so excited it has such beautiful tones even some blues in some lights so super excited literally feel like storm from x-men😝 . #lorealparispartner #ad #hairtransformation #hairgoals #iskra #silverhair
Pop-singer Jojo has also chosen to dye her hair metallic silver for a PaperMagazine shoot:
MORE SAFE HAIR DYES COMING SOON…
After a long work and research, we’ve decided to drop 7 new shades this spring, all built on Addplex formulation. The range will include various shades of black, brown, purple, red and copper that are harmless for your hair.